The B2B Organic Growth Newsletter is designed for the busy professional.
Thought leadership and practical tips focused exclusively on organic growth for B2B suppliers...
coming to you 6 times per year.
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Past Issues
2010
Jan-Feb, 2010
Boosting Innovation...In One Easy Lesson
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2009
Nov-Dec, 2009
Don't Make These 5 Product Launch Mistakes
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Sept-Oct, 2009
Customer Interviews - By the Numbers
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Enormous resources are wasted when companies accept a "fuzzy front end" to new product development. Learn 7 essential front-end steps--from Market Research to Business Case--for developing blockbuster products.
Nothing can match skillful customer interviews for developing highly differentiated new products. That's because you'll understand customers' unspoken & unimagined needs while competitors just react to their problems.
Find out which leadership style best characterizes you: builder, interior decorator, realtor or absentee landlord. Then learn about the most important tools builders employ and how you can begin using them in your business.
New product blockbusters require 6 conditions... and all must be met to deliver full profit potential. Learn the 4 common failure modes companies usually stumble over... and how to habitually avoid them.
Apply the greatest lesson of war to your business: concentration of force against weakness ... through market segmentation. Learn the 4 rules of market segmentation and how to implement them in your business.
You can do much better with customer interviews designed specifically for B2B than with traditional voice-of-the-customer approaches. Learn how to take advantage of the 5 differences between B2B and B2C.
7. New Product Incrementalism and the Death Spiral.
When a company relies on low-risk product "tweaks" it places itself at great risk... of commoditization. But don't count on "Great Hope" projects either: You can lower risk and increase reward when you "get out" more.
Most companies waste 50+% of their R&D on unsuccessful new products. Their scientists have good answers, but are typically asked unimaginative and obvious questions. Fix this by moving into the "non-obvious" zone.
New research won't make you feel good about this long-used product development process. But if you have this process, don't scrap it. Instead, understand its limitations and begin building on your stage-gate foundation.
Stage-Gate® is a registered trademark of the Product Development Institute
Most companies want sustainable, profitable organic growth, yet commit 7 mistakes that stunt that growth. Learn which are holding your company back … and begin pulling ahead of your competition.